Many Americans, kids and adults alike, do not know where their food comes from. I developed this poster series to help communicate the hard work that goes into producing our food. The posters showed the entire process from growing an avocado to harvesting and packing asparagus.
Each poster also included an educational fact about production or nutritional values. Poster templates were available to school districts so they could add their own logo and display them in the cafeteria or on their website.
I came up with the concept to reach students in the line at the cafeteria, as they are often waiting prior to being served. I created all poster photography, copy, and designs.
Event - Summer Meal Promotion
When summer is in session, many children who would normally eat all their meals at school, lose access. While programs still exist, attendance is a fraction of what it is during the school year. This means many children are hungry during the school breaks.
Each year Natomas Unified School District hosts a free meal for everyone in the community to boost attendance and promote the availability of summer meals. The event has turned into more of a community celebration with a free farmers market, dancing, and local vendors.
I developed the concept of a photo booth where attendees can have their photo taken enjoying a fresh piece of fruit to capture the moment. I partnered with Capay Organic and Fiery Ginger Farm for donations of watermelon and stone fruit and allowed people to pose individually or as a group. Photos were available for download after the event. The event showed that eating healthy food is not only delicious but also fun.
Photography - This is school lunch
A few years ago, a Sweetgreen's blog post went viral shaming Americans for our poor quality National School Lunch Program. I decided to show the hard work that is taking place around California to provide healthy, locally sourced, and delicious food to students.
The photos were taken of actual school lunches and helped districts communicate to parents the quality food they provide children daily. School districts with low free and reduced priced student populations tend to run in the red. Helping them develop marketing materials to teach parents about their diligence, can aid in increasing participation and sales. For districts with high free and reduced priced populations the photos help communicate the commitment communities have to providing nutritious meals to food insecure children.
I have extensive experience working in the public sector and understand the process behind effectively collaborating with local, state, and federal government agencies.
I have led and supported projects working with the state legislature, including tracking and analyzing bills, developing rulemaking and regulations, inter-agency projects, evaluating programs and projects, and have an overall firm understanding of the process involved in government collaboration.
I also understand the importance of building long-term relationships. I can help develop and implement strategies to advance your business’ interests.
Consumer Testing and Product Evaluation
I love learning about the way people use and think about a product or service. Over the years, I have helped lead focus groups and compile both qualitative and quantitative data from a variety of consumers.
At the UC Davis Olive Center I managed a sensory evaluation taste panel, which graded olive oil for California producers. Results were used to verify oil quality and gave producers descriptors that could be used to market their oil and map flavor attributes from year to year to measure how milling and farming practices affect the end product.
I have also worked with groups to develop product vocabulary and standards. This ensures internal quality assurance and a better language to consistently communicate products to consumers. For Belcampo I led a sensory evaluation session where we explored the senses associated with tasting meat and how variables, such as the age of the animal or temperature of the meat can influence a flavor profile.
Photography - Ladies of the Ladle
I created Ladies of the Ladle to tell the stories of influential, kind, and supportive women working in the food and agricultural industries. The concept was to share a meal and conversation to learn more about those who forge their way in male dominated jobs. Posts consisted of my revelries, photography, and interviews with my hosts.
While the site has become static, I keep it available as a source of inspiration to myself and others.
Writing - Grants
I have written and received over $8 million in grant funding, including USDA Specialty Crop Block Grants, Local Food Promotion Program Grants, and Farm to School Grants. I love being involved in the process from start to finish: developing objectives and timelines, synthesizing ideas to match funding priorities and allowable activities, and creating a finished product that fits in with your group's mission and values.
Writing - Copy
For the iconic California olive oil company, McEvoy Ranch, I created long-form website content and blog posts to help drive traffic and maintain engagement on their website to boost SEO and online sales.
As many Americans have a limited knowledge of olive oil, we wanted to take advantage of olive oil focused keyword searches to not only drive traffic to their site, but also educate and engage the average consumer on the elements of olive oil and why McEvoy is unique.
Design - Layout
I love being involved in the entire design process from start to finish.
I have created layouts for reports, websites, and marketing materials in both print and web formats.
All the work displayed is an excerpt from a larger piece.